CIPR Summer Social: an afterthought
On August 18 the team at O travelled down in full force to the CIPR’s North East Summer Social.
A well attended event in which Speed PR managing director and frequent conference speaker, Stephen Waddington, talked to guests about how to get ahead in social media.
Stephen’s presentation focused on how the media landscape is changing to how individuals can build their own online reputation and get ahead of the competition online.
It also discussed how recent developments in technology have enabled PR practitioners to talk directly to their audience without using a third party.
Some local examples of companies who do this particularly well include Tyneside Cinema, who has a strong Twitter presence, and Tyne and Wear Metro who regularly use Facebook to communicate directly to their customers.
After the talk the team at O walked away with some new insights into social media and individual ideas to how they can strengthen and monitor their presence and influence online.
One of the most significant questions raised at the event was how media organisations will successfully manage to recoup up revenues lost through declining newspaper sales and the growth of direct to consumer communications through social media.
It is very much a space we will be watching…
To see Stephen’s full slideshow presentation and discover some great free tools that test your online reputation click here.
Stephen can also be followed on Twitter via @Wadds
Thanks for your comments. Its really appreciated.
As we discussed there are some really fantastic examples of organisations using social media incredibly effectively in the North East.
And I maintain that it says an awful lot about the strength of the PR community in the North East, both agency and client side, that of the all the Social Summer sessions that the CIPR has run in 2011 (so far), the one that attracted the most conversation on Twitter was this one that did in Newcastle.