OPR SCOOPS MASSIVE EIGHT AWARDS AT PRIDE
OPR picked up eight awards at this year’s North East PRide awards, held at the Hilton Gateshead November 18.
The team scooped the most awards given out on the evening, impressing judges with their creativity and beating off stiff competition to pick up the silver ‘Outstanding Agency of the Year’ award for the second year running.
Our pioneering street tactics for mental health campaign Time to Change picked up four awards including:
Best use of photography (gold)
Best not for profit campaign (gold)
Best integrated campaign (silver)
Special judges’ (gold) award for best measurement & evaluation
Judges of the Time to Change award said: “This campaign displayed a real innovative treatment of a highly sensitive subject matter, utilising an impressive array of imaginative tactics.
“Using road shows, the striking ‘blue crew’, the poetry and student film competition alongside media relations ensured all members of the key audience were communicated with. The judges were particularly impressed with the creativity of the OPR team.”
The team also won awards for:
Corporate Communications (silver) for Quorum Business Park
Consumer Relations (silver) for the Tyne & Wear Metro Pop Card launch
Best Low Budget campaign (silver) for Trend Bible
We were also finalists in
Best use of Media Relations for Time to Change in the North East
Best use of Social Media for the Tyne & Wear Metro Pop Card launch
A big thanks our clients for their continuing support and faith in our creative ideas – and to all the OPR team for their hard work.
